Press kit

RALPH is the flight operations platform for operators of every size, from flying clubs and schools to helicopter, charter and multi-base operators. Every aircraft, booking, lesson and flight shares one live record; Ralph, an AI agent, does the busywork across all of it; and invoices go to your billing and accounting tools, such as Xero.

Describing RALPH

Use the sentence above, word for word. RALPH, in capitals, is the platform and stands for Really Autonomous Lightweight Planning Helper; Ralph, the long-haired dachshund, is its AI agent.

The logo is a heading bug beside the word RALPH: the marker a pilot sets on the compass card to say “this way”.

  • The outline logo is the default. The filled logo, with a tan bug, is the alternative for marketing on dark grounds. The mark, the bug alone, is for tight spaces and app icons; at 16 px and below, use the filled mark.
  • Paper #F2F3F5 on dark grounds and ink #0A0B0D on light ones. The SVGs paint in currentColor: inline them so they take the text colour, or set the colour yourself. Never paint the logo red, amber, green, cyan or magenta.
  • Leave at least half the bug’s height clear on every side.
  • Keep the bug upright and the logo as drawn: don’t rotate or stretch it, re-space the word, or set RALPH in a live font beside the mark.

Ralph’s avatar

Ralph, the agent, is the die-cut head of a long-haired black and tan dachshund, with the sticker’s white outline. He is not the logo: never use him in its place.

  • Show the whole head. Never crop it, into a circle or otherwise, and keep the white outline.
  • Always upright, never turned or tilted.
  • The colour avatar is the default; black and white only where colour isn’t possible.
  • 22 px at the smallest. Smaller than that, use the heading bug.

Colours

The site is ink and paper. Tan belongs to Ralph alone.

Colour Hex Use
Ink #0A0B0D The ground
Panel #101216 Panels
Hairline #23272E Rules and borders
Muted #A3A9B1 Secondary text
Paper #F2F3F5 Text, the logo and the primary action
Tan #F5993A Ralph, and the filled logo, only

Downloads

Each file below is served straight from RALPH’s own brand folder, so it is always the current one.